Putting the digital in the media consolidation argument

Moveon.org began circulating this infographic yesterday; The (much more detailed) original is from OWNI.eu. It tells a now-familiar-but-still-important story about the increasing consolidation of commercial media (and by implication, a concern about its impact on public discourse). Despite the times, the attention here is not on online media or new forms of information distribution, though that attention would shift the image only slightly — where might we add Hulu as a “notable property”… under News Corp, GE, and Disney? We might also have to add Google, Apple, and Facebook. But would that change the basic concern? Do they shift the “staggering” percentage listed at the top? And what does “control” mean when we talk about not just content providers but distributors, platforms, and networks as well?

(Cross-posted at Hacktivision and Scrutiny)