Brooke Erin Duffy

Brooke Erin Duffy is an Assistant Professor in the Department of Communication at Cornell University. She is the author of "(Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work" (Yale University Press, 2017) and "Remake, Remodel: Women’s Magazines in the Digital Age" (University of Illinois Press, 2013).

bduffy@cornell.edu

Book Announcement: (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work

Fashion bloggers and Instagrammers seem to enjoy a coveted lifestyle–one replete with international jet-setting, designer-comped fetes, and countless other caption-worthy moments. Yet the attention lavished on these so-called “influencers” draws attention away from a much larger class of social media content creators: those aspiring to “make it” amid a precarious, hyper-competitive creative economy. I tell […]

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“Yuccies,” “Slashies,” and the Digital Economy’s Valorization of the Multi-skilled, Always-on Creative Worker

Last week, the interwebs were abuzz with reactions to the most recent attempt to conceptually delineate the generation-formerly-known-as-Y: the “yuccie.” A rather unpalatable term to be sure, the “yuccie” is an acronym for Young, Urban, Creatives; its Reagan-era ancestor, the yuppie, is but a specter of these self-enterprising, digitally networked, creative aspirants. Mashable contributor (and […]

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Announcement: New Book by Brooke Erin Duffy on Gendered Labor in the Women’s Magazine Industry

The following post is excerpted from my recently published book Remake, Remodel: Women’s Magazines in the Digital Age with permission from the University of Illinois Press. Drawing upon in-depth interviews with leading magazine editors, publishers, and digital strategists, this book shows how magazine workers are adapting to the rhetoric and realities of digitization, audience interactivity, […]

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Does Women’s Mag Initiative Challenge Categories of “Producers” and “Readers”?

The venerable Ladies’ Home Journal recently announced a noteworthy shift in its approach to content creation and distribution: beginning with the March 2012 issue, the readers will provide much of the content for the print magazine. Attributing this change to research on the magazine’s readers, LHJ editor-in-chief Sally Lee noted, “Usually content creation begins with […]

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