Brooke Erin Duffy

Brooke Erin Duffy is an Assistant Professor in the Department of Communication at Cornell University.

bduffy@cornell.edu

“Yuccies,” “Slashies,” and the Digital Economy’s Valorization of the Multi-skilled, Always-on Creative Worker

Last week, the interwebs were abuzz with reactions to the most recent attempt to conceptually delineate the generation-formerly-known-as-Y: the “yuccie.” A rather unpalatable term to be sure, the “yuccie” is an acronym for Young, Urban, Creatives; its Reagan-era ancestor, the yuppie, is but a specter of these self-enterprising, digitally networked, creative aspirants. Mashable contributor (and […]

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Announcement: New Book by Brooke Erin Duffy on Gendered Labor in the Women’s Magazine Industry

The following post is excerpted from my recently published book Remake, Remodel: Women’s Magazines in the Digital Age with permission from the University of Illinois Press. Drawing upon in-depth interviews with leading magazine editors, publishers, and digital strategists, this book shows how magazine workers are adapting to the rhetoric and realities of digitization, audience interactivity, […]

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Does Women’s Mag Initiative Challenge Categories of “Producers” and “Readers”?

The venerable Ladies’ Home Journal recently announced a noteworthy shift in its approach to content creation and distribution: beginning with the March 2012 issue, the readers will provide much of the content for the print magazine. Attributing this change to research on the magazine’s readers, LHJ editor-in-chief Sally Lee noted, “Usually content creation begins with […]

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