Virality has by definition some elements of memetics. However, memetics is not necessarily viral. We, researchers, often think about memetics as an evolutionary participatory process of sharing common cultural and social characteristics of groups of digital items (see Limor Shifman’s book and discussion on scholarship of memetics), where there is enough variation from the original […]
Karine Nahon
Associate Professor in the School of Information, University of Washington
karineb@uw.edu