John Sullivan

John L. Sullivan is Professor of Media and Communication at Muhlenberg College in Allentown, PA. His research explores the constructions of audiences within media organizations, the implementation of U.S. media policies, and on the political economy of online cultural production. Recently, he has begun a longer-term project to study the political economy of podcasting. He is the author of Media Audiences: Effects, Users, Institutions, and Power (Sage, 2013).

Researching the Internet Industries: Strategies and Methods

At the recent Association for Internet Research (AoIR) conference in Berlin (October 5-8, 2016), a number of scholars engaged in active research on internet-related industries participated in a session called “Internet Industry Research Rules! A Roundtable on Methods.” As a member of the audience, I was immediately struck by the deep and sophisticated engagement of […]

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