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Does Women’s Mag Initiative Challenge Categories of “Producers” and “Readers”?

The venerable Ladies’ Home Journal recently announced a noteworthy shift in its approach to content creation and distribution: beginning with the March 2012 issue, the readers will provide much of the content for the print magazine. Attributing this change to research on the magazine’s readers, LHJ editor-in-chief Sally Lee noted, “Usually content creation begins with […]

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