Tagged: acxiom

Reveal a little to hide a lot: Acxiom’s consumer data portal

In early September 2013 the consumer marketing data company Acxiom unveiled a new website: AboutTheData.com. The site is billed as a resource for consumers seeking answers to “questions about the data that fuels marketing” and has been received by some as a welcome opportunity to peek under the hood of one of the nation’s largest […]

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